Masala Kitchen is a fast-casual restaurant that specializes in Indian street food in the heart of Philadelphia. Building on the bright, flavorful cuisine, this rebrand aims to refresh the restaurant with a bolder, more modern visual in order to reflect the cuisine and the culture that it originates from.
Masala Kitchen
Branding
Social Media
Advertising
Packaging
Motion Graphics
Instructor: Gigi McGee Fall 2024
The rebranded logo for Masala Kitchen draws great inspiration from traditional Indian textile art, featuring iconic motifs such as the peacock, sun, and botanical elements.
